Plan and Launch a Successful Podcast Step-by-Step

If “launch a podcast” has been sitting on your to-do list for months, the tech or strategy is usually why.

Everything from the mic to hosting to getting your show into Apple Podcasts comes at you at once, along with the strategy questions of who the show is for and what it’s supposed to do for your business, and nobody tells you what order any of it goes in.

I’ve launched 40+ podcasts, so I know which parts of the setup hold people up and which ones only feel like they will. The Podcasting Problem Solver Launch Roadmap and Private Podcast put it all in order, for established business owners who would rather follow a plan on their own than hand the whole launch off.

How to Use This Roadmap
How the written guide and the private podcast work together, and why the order of the steps matters.
The Podcast Job Description
One sentence that tells your show what its job is, written before you pick cover art or a microphone.
Who This Show Is Really For
A filter you can check every topic against, built around one specific person and the problem your show solves for them.
Editing and Show Notes That Work
Editing aimed at a listenable episode, and show notes with the keywords that help people find it.
Getting Found on These Internet Streets
Visibility outside the apps, built over time through your website and your show notes, with repurposed content extending the reach.
Your First 90-Days
What to watch while the show is new, namely search visibility and how listeners respond to your call to action, with download numbers kept in context.
Recording Without the Drama
The quietest, softest spot in your home and budget gear that gets you recording.
Where This Show Lives in Your Business
A home base and a call to action that work for new and longtime listeners, plus an exercise that maps how a listener becomes a client before you record anything.

And so much more....

— Brittany H

"Leah’s podcast roadmap was the PERFECT resource to grab before I launched my podcast! I methodically walked through each step of the process so I could be really intentional with what this show was going to be and do. By the end of the roadmap, I was shocked—I had easily a year’s worth of topics to talk about, a crystal clear idea of what I wanted the podcast to do for my business, & I felt so confident about the tech, which had been causing me so much stress. I’m more than a year into my podcast journey, & now I’m going back to the roadmap to walk myself through changes I want to make, so I’m strategic & intentional with this slight pivot. I tell new & existing podcasters about this roadmap constantly because it’s such a robust & helpful tool. If you’re looking to launch, relaunch, or pivot your podcast—I cannot recommend this resource enough!"

I’m a podcast growth strategist and the host of Podcasting Problem Solver

I spent years as a fraud investigator before I started working with podcasts, and the habit of looking for what’s actually broken came with me. After producing over 2,500 episodes, I can spot what’s breaking in a show almost instantly, and most of it traces back to a decision made before the first recording.

I work with entrepreneurs and small business owners who want a podcast that brings in clients. If you want someone to handle the launch or the production for you, take a look at my Podcast Launch Service and my Podcast Production Services.

If you’d rather launch it yourself, the Podcasting Problem Solver Launch Roadmap and Private Podcast are right here.

Dr. Celia

I was feeling apprehensive and scared to launch a podcast before the private podcast and Google Doc. I had some material created when I took a previous podcast course but still had some areas that were missing. Listening to the private podcast and Google Doc gave a clearer direction and guidance on what to do and what to keep in mind for launching a podcast.

Sarah B

Before listening to the audio walkthrough and reviewing the Google Doc, I felt overwhelmed and unsure about how to move forward with my podcast launch. I had some ideas and content ready but was missing key pieces to confidently take the next steps. The private podcast and Google Doc provided a clear strategy, breaking everything down in a way that made the process feel manageable and achievable. Now, I feel prepared and excited to launch my podcast with a solid plan in place!

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